Outreach - Best ways to promote such an event ...

Facebook Events You can create an event on Facebook for free, and then create a pay-per-click ad that will appear only on screens of anyone withing a 50 mile radius of a given location. If you don't have a Facebook account, its easy to set one up, and a great community organizing tool Illumination Corporation publishing can provide you with a thumbnail image of "2012 The Awakening's" cover art, and some recommended text for your event, that you can use, alter, or create your own event-ad from. Facebook Ads to promote your FB Event
Community Calendar Listings At least 2 weeks before your event, a short punchy community calendar listing should be sent out to all local media, newspapers, radio, television, and online community calendar boards.
Arrange Media Interviews with Author of "2012 The Awakening" Bill Douglas has done over 100 media interviews and has been a source for The New York Times, The South China Morning Post, BBC World Radio, Reader's Digest, and media worldwide. Below are links to recent interviews Bill's done on "2012 The Awakening," which you can share with your local media to spur their interest in interviewing Bill about your coming local event.
	Immediately after "2012 The Awakening" hit the TOP 10 in Metaphysical Fiction, the author was interviewed on an oddities radio show called "Nightwatch." This interview explored the socio-political-spiritual aspects of "2012 The Awakening." Click image to hear interview:
Church, Mosque, Temple, or community organizations all have newsletters, and most have websites and email lists. Provide them with the "2012 The Awakening" cover art image, and a punchy invitation personalized to "their" members. Ask them to make announcements and see if they have any ideas on how to inform people of the event. Invite them to have brochures on the table at the book signing event. What other groups/organizations might be interested in this book enough to inform their members of your book signing event? The novel's heroine is a Yoga, Tai Chi, and Meditation master, so local groups/schools may want to include their students (and put their flyers on the table at the event). There is an environmental aspect, a human rights and tolerance , a Native American spiritual aspect to this novel. Once you preview read the novel, you will probably think of many local groups who may be interested in being part of this event.	View video of what a Christian minister, an Islamic Sufi Cherag,  and Deepak Chopra have to say about "2012 The Awakening" Interview w/ "2012 The Awakening" author on Qi Net Television a media source on all things Tai Chi and Qigong.
Distribute posters and flyers Ask around, there are many places that have community bulletin boards, independent coffee shoppes, health food stores, etc. where you can begin putting flyers up about 3 weeks before the event, and drop by leading up to the event to replenish stocks of them. Invite interested groups and organizations to pass them out to their members, and ask them to brainstorm other venues to get them out, or to get out the email invitations as well.